In 2006 I had an idea to promote The Martin Agency. Each employee would produce a one-minute video and talk about what made Martin special to them.
To get the ball rolling a young, talented assistant producer and I created three sample videos. She directed, shot, and edited them.
For various reasons, the idea never quite got off the ground.
I wanted each employee to make their own Marin Minute in whatever form they wanted and with the freedom to say whatever they wanted. I didn’t want to approve or see them until they were done. There were a few people in the agency who were uncomfortable with that approach.
So what I have to show you is an idea very much in its infancy. I think over time the idea could have grown into something worth making.