Advertising needs you…

…more than you need advertising.

This is my shortest blog so far. It is also the most important.

The most powerful advertising doesn’t come from our brains. It comes from our lives. Our life experiences, our beliefs, our truths.

Or, more accurately, from your life experiences, your beliefs, your truths.

And if advertising ever needed a diversity of truths, it’s today.

I have no idea where the next revolution in advertising will come from. But I do know this. It’s not going to come from anybody who looks even remotely like me.

You say you want a revolution? Advertising might be one place to start.

Published by bassetts49

50 years in advertising, 20 years as the creative lead on Geico. A life in creative thinking.

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