Too lazy to write a resume.

At a certain point in your career, you’ve either accomplished a few things or you haven’t. Hopefully some of my work speaks for itself. Other than that, moving forward, I guess I’ll just have to depend on my rugged good looks. (Okay, you’re right. I’m in big trouble.)

The truth is, I’m too lazy to write my own resume. Thankfully, at the last minute, somebody else wrote one for me.

If you subscribe to ADWEEK, look up the article about Geico and The Martin Agency’s 25 years together. I’m proud to have played a part in it.

But the accomplishment I’m most proud of is the title of the article. Successful long-term branding doesn’t happen overnight. And just as important, it doesn’t happen by accident.

Here’s to everyone who ever touched the Geico brand and made it what it is today. And just like everybody else, I can’t wait to see what Geico does next.

Published by bassetts49

50 years in advertising, 20 years as the creative lead on Geico. A life in creative thinking.

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